OTHM Level 7 Diploma in Strategic Marketing
Through a combination of theoretical knowledge and practical skills, learners will explore key concepts such as digital marketing, branding, and customer relationship management. With a focus on real-world applications, the OTHM Level 7 Diploma prepares graduates for leadership roles in marketing, equipping them with the tools necessary to drive business success in competitive markets. Whether you aim to enhance your career prospects or elevate your organization’s marketing efforts, this diploma offers a valuable pathway to becoming a strategic marketing expert.
Why Choose this Qualification
Reasons to choose the OTHM Level 7 Diploma in Tourism and Hospitality Management:
- International Recognition: The diploma is globally recognized, enhancing your career prospects and opening doors to opportunities in the tourism and hospitality sectors worldwide.
- Comprehensive Curriculum: The program covers essential topics such as strategic management, marketing, and sustainable practices, ensuring you gain relevant knowledge and skills.
- Practical Learning Experience: The course emphasizes real-world applications through case studies and projects, allowing you to tackle industry challenges effectively.
- Preparation for Leadership Roles: The diploma equips you with the strategic thinking and management skills necessary for leadership positions in tourism and hospitality.
- Networking Opportunities: Engage with industry professionals and peers, building valuable connections that can lead to career advancement and collaboration.
- Career Advancement: The qualification provides a solid foundation for those looking to enhance their current skill set or pivot into new roles within the industry.
- Focus on Current Trends: The curriculum is designed to address contemporary trends and issues in tourism and hospitality, keeping your knowledge relevant and up-to-date.
- Supportive Learning Environment: Benefit from mentorship and academic support from experienced educators and industry practitioners throughout your studies.
- Flexible Study Options: The course may offer flexible delivery methods, including online, blended, or in-person learning, accommodating various schedules and preferences.
- Pathway to Further Education: Completing the diploma can serve as a stepping stone to advanced studies, such as a master’s degree in related fields.
Course Overview
Ofqual Regulated Qualification
Course Level: Level 7
Average Completion Time:
6-18 Months
Required Credits: 120
Evidence & Assignment Based
Qualification Structure
The OTHM Level 7 Diploma in Strategic Marketing consists of 6 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 600 Guided Learning Hours (GLH) for the completed qualification.
Mandatory Units
Optional Units
Who Should Take This Course
The OTHM Level 7 Diploma in Tourism and Hospitality Management is ideal for a diverse range of individuals looking to enhance their knowledge and skills in this dynamic industry. Here’s a breakdown of who should consider taking this course:
- Aspiring Managers: Professionals aiming to step into managerial roles within the tourism and hospitality sectors will benefit from the strategic insights and leadership skills taught in this program.
- Current Industry Professionals: Individuals already working in tourism and hospitality who wish to advance their careers or take on more significant responsibilities will find the course valuable for developing their expertise.
- Career Changers: Those looking to transition into the tourism and hospitality fields from other industries can gain a solid foundation in management principles and industry practices through this diploma.
- Graduates in Related Fields: Individuals holding degrees in business, marketing, or related disciplines who want to specialize in tourism and hospitality management will enhance their qualifications with this diploma.
- Entrepreneurs: Aspiring business owners in the tourism and hospitality sectors will gain essential skills for developing successful business strategies and managing operations effectively.
- Mature Learners with Experience: Individuals with substantial management experience in other fields seeking to pivot into tourism and hospitality can leverage their skills while gaining industry-specific knowledge.
- Marketing Professionals: Those interested in pursuing marketing roles within the tourism and hospitality sectors will find this course beneficial for understanding consumer behavior and strategic marketing practices.
- Global Perspective Seekers: Learners who wish to understand the global context of tourism and hospitality will appreciate the international focus of the curriculum, preparing them for careers in diverse environments.
Overall, the OTHM Level 7 Diploma is suitable for anyone looking to enhance their strategic management capabilities, expand their career opportunities, and make a meaningful impact in the tourism and hospitality industry.
Course Benefits
Here are the course benefits for the OTHM Level 7 Diploma in Tourism and Hospitality Management:
- Advanced Knowledge: Gain a comprehensive understanding of key concepts, theories, and practices in tourism and hospitality management, equipping you with the expertise needed for senior roles.
- Strategic Management Skills: Develop critical strategic thinking and leadership abilities, enabling you to make informed decisions and manage operations effectively within the industry.
- Global Recognition: This diploma is internationally recognized, enhancing your employability and career prospects in tourism and hospitality sectors worldwide.
- Real-World Application: The course incorporates practical assignments and case studies, allowing you to apply theoretical knowledge to real-life industry challenges.
- Career Advancement Opportunities: Graduates are well-prepared for higher-level positions in management, consultancy, marketing, and entrepreneurship within the tourism and hospitality fields.
- Networking Potential: Connect with industry professionals, faculty, and fellow learners, fostering valuable relationships that can lead to job opportunities and collaborations.
- Research and Analytical Skills: Enhance your research abilities and analytical skills, which are crucial for understanding market trends and consumer behavior.
- Flexible Learning Options: Many institutions offer flexible study modes, including online and blended formats, making it easier to balance studies with work and personal commitments.
- Focus on Sustainable Practices: Learn about sustainable tourism and hospitality practices, preparing you to meet the growing demand for responsible management in the industry.
- Pathway to Further Studies: The diploma provides a solid foundation for pursuing advanced degrees, such as a master’s in tourism, hospitality, or business management, furthering your academic and career goals.
Eligibility Criteria
Entry Qualifications: Applicants must have:An honours degree in a related subjectA UK Level 6 diplomaAn equivalent overseas qualification.
Mature Learners:Mature learners with relevant management experience may be considered.It is essential to confirm eligibility with the delivery center before registering.
Age Requirement:Applicants must be at least 21 years old at the beginning of the course.
English Language Proficiency:Learners from non-majority English-speaking countries must provide evidence of English language competency to meet course requirements.
FAQs
The Qualification Process
Here is a step-by-step guide to help you understand the entire journey from pre-registration to certification:
- Self-Assessment:
Begin by evaluating your eligibility for the course. Ensure you meet the entry requirements, such as relevant qualifications or professional experience, as outlined for the program. - Registration:
Complete your registration by submitting the required documents, including a scanned copy of a valid ID, and pay the necessary registration fee. This is your first official step in the qualification process. - Induction:
An assessor will conduct an induction session to verify your eligibility and introduce you to the evidence requirements. During this stage:- If the assessor finds that you meet all the necessary criteria, you will proceed to the next step.
- If you do not meet the entry requirements, your registration will be canceled, and your fee will be refunded.
- Evidence Submission:
Based on the assessment criteria, you will need to submit evidence demonstrating your knowledge and competence. Consult with your assessor if you need clarification on the type and nature of the evidence required. This evidence could include assignments, projects, case studies, or professional experiences related to sustainability management. - Feedback and Revision:
The assessor will review your submitted evidence and provide feedback. Evidence that meets the required criteria will be marked as “criteria met.” If there are any gaps, the assessor will highlight them, and you will need to address those gaps by revising and resubmitting the evidence. - Competence Evidence:
Submit your final evidence demonstrating that you have successfully achieved all the learning outcomes. The assessor will mark your submission as “Criteria met” once everything is up to standard. - Internal Quality Assurance (IQA):
After your evidence is approved by the assessor, the Internal Quality Assurance Verifier (IQA) will review it to ensure that the assessment was carried out consistently and according to ProQual standards. - External Verification:
The IQA then presents your portfolio to OTHM’s External Quality Assurance Verifiers (EQA) for final confirmation. The EQA may contact you directly to verify the authenticity of your evidence. - Certification:
Once all internal and external checks are completed to satisfaction, OTHM will issue your official certificate, confirming that you have successfully achieved the qualification.
This comprehensive process ensures that learners demonstrate all necessary competencies and meet the high standards required for the OTHM Level 7 Diploma in Strategic Marketing.
