ICTQual AB Level 3 Diploma in Sales and Marketing-Advertising and Media Executive

The ICTQual AB Level 3 Diploma in Sales and Marketing – Advertising and Media Executive is a career-focused qualification designed to prepare learners for success in the fast-paced advertising and media industry. This course provides a strong foundation in modern marketing principles, advertising strategies, and media planning, equipping students with the skills required to create impactful campaigns across multiple platforms.

Learners will develop practical knowledge in advertising design, media buying, brand communication, audience targeting, and digital marketing techniques. The program also emphasizes the importance of integrating traditional and digital media channels to deliver consistent and effective promotional messages. Students will gain hands-on experience in campaign development, content strategy, and performance analysis to maximize advertising effectiveness.

Ideal for aspiring advertising professionals, media executives, and marketing enthusiasts, this diploma bridges creativity with strategic thinking. It prepares learners to understand consumer behavior, develop persuasive advertising content, and manage media campaigns that drive brand awareness and business growth.

By completing the ICTQual AB Level 3 Diploma in Sales and Marketing – Advertising and Media Executive, learners enhance their employability and gain industry-relevant expertise. This qualification opens doors to exciting career opportunities in advertising agencies, media companies, corporate marketing departments, and digital marketing firms worldwide.

Overview

Certifying Body

ICTQual AB

Study Units

6

Evaluation

Assignments Based

Qualification Type

Non Ofqual

Learning Mode

Online

Qualification Structure

To achieve the ICTQual AB Level 3 Diploma in Sales and Marketing-Advertising and Media Executive;Candidates must complete the 6 Mandatory units,

Mandatory Units

  • Principles of Sales, Marketing, and Advertising
  • Understanding Target Audiences and Consumer Behaviour
  • Media Planning, Buying, and Campaign Scheduling
  • Creative Content Development and Brand Messaging
  • Digital Platforms, Social Media, and Online Advertising
  • Measuring Campaign Performance and Client Reporting

Upon the successfully Completion ICTQual AB Level 3 Diploma in Sales and Marketing-Advertising and Media Executive, learners will be able to

  • Principles of Sales, Marketing, and Advertising
  • Understand the core functions and goals of sales, marketing, and advertising.
  • Identify key marketing concepts such as the marketing mix, brand positioning, and value proposition.
  • Recognise the roles and responsibilities within advertising and media teams.
  • Describe how advertising contributes to wider business and campaign objectives.
  • Understanding Target Audiences and Consumer Behaviour
  • Identify and segment different types of target audiences.
  • Understand the factors that influence consumer behaviour and buying decisions.
  • Conduct basic audience research using demographic and psychographic data.
  • Apply insights to inform campaign strategies and message targeting.
  • Media Planning, Buying, and Campaign Scheduling
  • Explain the media planning and buying process in relation to campaign goals.
  • Select appropriate media channels based on audience, budget, and reach.
  • Create simple media plans and schedules for advertising campaigns.
  • Understand the role of media agencies and negotiations in advertising delivery.
  • Creative Content Development and Brand Messaging
  • Contribute to the development of creative briefs and campaign concepts.
  • Apply brand guidelines and tone of voice across advertising content.
  • Assist in creating compelling headlines, slogans, and visual content ideas.
  • Understand the role of storytelling in brand messaging and campaign engagement.
  • Digital Platforms, Social Media, and Online Advertising
  • Identify key digital channels and their role in modern advertising strategies.
  • Understand how to use platforms such as Google Ads, Facebook, Instagram, and YouTube for campaign delivery.
  • Recognise the importance of SEO, paid media, and content scheduling.
  • Apply basic techniques to support the execution of online and social media campaigns.
  • Measuring Campaign Performance and Client Reporting
  • Understand the key performance indicators (KPIs) used in advertising and media.
  • Collect and interpret data related to campaign reach, engagement, and conversions.
  • Assist in preparing client reports and campaign reviews.
  • Evaluate campaign effectiveness and recommend areas for improvement.
Entry Requirements

Entry Requirements

  • Applicants must be at least 18 years old at the time of enrollment.
  • A minimum of a Level 2 qualification (such as secondary school education or equivalent) is recommended.
  • Prior experience in advertising, media, or marketing is beneficial but not mandatory.
  • Since the course is delivered in English, learners should have a basic to intermediate level of English proficiency.

What You Need to Know

This course is ideal for individuals who want to build a career in advertising, media, and digital marketing. It is suitable for school leavers, aspiring advertising executives, creative professionals, and marketing enthusiasts who want to understand how media campaigns are planned and executed across different platforms.

You should take this course to gain practical skills in advertising strategy, media planning, and campaign management. It helps you understand how brands communicate effectively with audiences through both traditional and digital media channels, making you job-ready for the modern marketing industry.

  • Creative and strategic expertise in advertising.
  • Hands‑on learning with real‑world case studies.
  • Multi‑channel marketing skills across print, broadcast, and digital platforms.
  • Global recognition enhancing employability worldwide.

Graduates can pursue roles such as Advertising Executive, Media Executive, Digital Marketing Executive, Campaign Coordinator, Media Planner, and Brand Executive in advertising agencies, media houses, and corporate organizations.

Yes, it is designed for beginners as well as individuals with basic knowledge of marketing or media who want to build professional expertise.

Yes, the ICTQual AB Level 3 Diploma is recognised internationally, making it a valuable credential for learners seeking global career opportunities in advertising, media, and marketing

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